Search Engine Rankings And The Practise of Article Marketing

Article marketing, as an SEO (search engine optimization) marketing method, has become very popular in the last decade, as of ecommerce on the Internet continues to grow at a rapid pace.

The circulation of online articles via social networks and viral campaigns has become a very quick, and therefore popular way of promoting online markets. This rapid popularity of marketing however has had a negative effect on on-line content however, since individuals writing poor-quality articles as a quick way of achieving promotion has swamped the world wide web in virtually valueless content.

Writing original relevant content is a much more efficient way of article marketing but does require some invested effort in researching and writing the content, but you are more likely to increase referrals to your site if you have something original to say that they havent already read or heard, and you are more likely to get inbound links to your page from other sites if they consider your content is worth linking to.

A rank in a search engine like Google basically means where your web page comes in the race to get listed when someone does a search for a particular keyword. The web pages that are considered by Google to be most relevant to that keyword and which are also considered the most important are listed in descending order in the search results.

How do you get your website listed in Google? Well getting a page listed is quite easy - you just point 1 link to it from an existing website. But getting your website listed in Google’s index is one thing, getting it to rank well is completely another. This the major goal of anyone involved in trying to promote an application on the world wide web, since Google, for the moment anyway, is probably the single-most important entity on the www. The main rule to consider is that while there are lots of guidelines and common-sense rules, SEO is not a hard science and anyone who trys to tell you it is, and can achieve you a number #1 position for $2500 in a short period are generally not to be trusted.

If you think about the fact that Google reportedly tweaked its search engine algorithm 400 times in 2007 should clearly tell you that the Google index is a moving target. Also, we know that there are about 100 criteria used in the Google ranking algorithm and that this is changing all the time as Google seek to supply you with the most useful results and cut away all the spam and duplicated data.

The art, or science, of SEO involves attempting to influence that algorithm and basically concerns itself with relevant content and a large number of quality inbound links. The higher a page lists in the search results, the more likely it is to receive a larger number of visitors. For internet marketeers, this increased traffic generally means an increase in sales and profit, and the practise of article marketing is currently one of the most effective methods you can employ to achieve this.