Press Release Writing: How to Determine Your Priority Message

In writing a press release, deciding what to include will sometimes be difficult. You may have many things in mind that you want to incorporate into the release, but could all these be necessary? How do you know which of these things are to be reflected in the body of the release?

How to Decide on the Contents of Your Press Release

1. If you are the top guy in your company, then you may have all the right to determine what goes into the press release. But wait, if you really want to come up with the best release, you should involve other people in your company. Two heads are better than one is not just clich”it works. Here is where the power and wisdom of teams come into play. So the more people who help out here, the better it will eventually be. 2. Now that you have the best ideas of your core team, it is time that you narrow these down according to what is most important. You qualify the ideas according to what will bring the biggest impact on your companys bottom-line. Concentrate on those that will affect your financials the most”as these will be critical in the success of your business. 3. All other ideas should be put off in the next wave of marketing campaigns. The next time, in writing a press release, you can consider these again if they are already practical for inclusion. But these have to be evaluated again, depending on what may come up during another brainstorming session. 4. A good idea has always been to introduce one product or products under one category. In this way, you get to emphasize the benefit your potential customers will get if they buy it. You can have more room in pointing out some relevant features of the specific product. 5. A final advice, is to keep the content direct to the point. You dont have much space to actually work on when writing a press release. So keep it brief and simple.

Choosing a Main Message: Elaborate on Your Product’s Selling Point

When writing about your product’s selling point, keep the details clear and direct-to-the-point, and write it in such a way that your readers will associate it with other similar products in the market.

Your main message or messages, should be crafted creatively. This will be your selling point. You can actually influence your audience here. You can make them think about your products and services; or your can direct the message so that it can evoke emotions for them to act”like to feel the need to buy or avail of the value your products offer.

Throwing the Sales Pitch

All activities that will promote your business, are actually making sales pitches. Some may not want to categorize it this way, but logic will say otherwise.

Writing a press release is a form of art so write that sales pitch creatively, and avoid hard-selling your product. That is, keep your press release from sounding pushy or desperate. At least, if your product or service is of high quality, then emphasize what benefits it can offer to your customers, and convey it in your press release confidently.

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