Corporate Video Production & Online Social video marketing this year
So, 2010 is finished and a new decade is finally upon us, but what will 2010 mean for corporate video production and internet based social video marketing? Well… 2009 was undoubtedly a landmark year and all sorts of the twelve signs suggest that it looks set to explode! Here’s why.
Over is the time when watching video online was a frustrating, time-consuming and heavily-pixellated experience. With thanks to the ubiquity from the Internet and ever-increasing bandwidths, we are all watching more online video than in the past. YouTube has become the 2nd biggest internet search engine after Google, Google now incorporates video into its serp’s and websites which don’t contain video start to appear positively archaic. Consequently, businesses (large and small), charities and public sector organisations during the past year, begun to really embrace corporate video production.
Within the cluttered, information-overload world of the Internet, they realised that doesn’t only does a well-produced video clip or video advert have a greater probability of being watched, than long pages of static text ever do of being read, but also that individuals often believe what they can see and hear, a great deal more than they read. They also understood that video may have an emotional impact which has a viewer way beyond that of the written word.
In 2009, perhaps the smallest local businesses began to commission video production companies to generate short promotional films and online adverts. And with more and more online business directories incorporating videos within their listings, corporate video production more and more accessible, social networking becoming more popular and search engines like yahoo increasingly sophisticated, there is zero reason to consider until this trend won’t continue apace.
According to the latest research by the American firm Ad-ology, in spite of the global economic depression 28% of small businesses in the us are preparing to use more online video advertising to advertise their companies this season - along with increase their using popular social networking networks like Facebook, Twitter and LinkedIn. A portion this high clearly points too online online video marketing is here to keep which the reluctance of smaller companies to embrace social video marketing technologies is futile. It is usually reflects a renewed sense of optimism amoung small enterprises about the general direction with the global economy, with the increased affordability and reach of corporate video productions.
However, smart businesses this season won’t just be using video online. The effectiveness, versatility and more importantly the increased accessibility of corporate video production ensures that a growing number of businesses will become or keep using video with an increasingly wide range of applications, from training staff and purchasers presentations, to recruitment, internal communications, video conferencing, the promotion of CSR credentials and green initiatives, glossy commercials, large company presentations, blogs and customer testimonials. The chances are endless!
It was not way too long ago when corporate video production was frowned upon by many as well as efficacy doubted. They have now become just about the most reliable and cost-effective forms of marketing around, and due to the continued development and expansion in the Internet, it really is quickly learning to be a commercial necessity. Organisations and companies (large and small) who will be not with it for marketing purposes, will very soon end up behind your competitors and playing catch up. The near future of corporate video production and internet-based video advertising looks very bright indeed!
If you are interested in video production then please check out motionfoundry.net, they are the best at business video production.