Improve Your Blogging Using Twitter Research
Let’s have a look at how you can use Twitter research to help with your blogging and other social media activities. Firstly, you can use the search at “http://search.twitter.com” to find the latest tweets on any topic you wish.
This can be a great way to keep track of new things happening on any topic. Each search has a feed that you can add to your favorite feed reader and automatically see all the new comments that have been made about that topic.
For example, if you wanted to know what was being tweeted about you then you create a search on this site and turn on the RSS feed to update your reader. This way you know what the world thinks about you.
A search (and associated RSS feed) on your name and your products is the least you should be doing to keep current.
In case you didn’t know if someone tweets with the word @yourname then you will see it in your timeline. On the other hand if the just use yourname you will never know about it if you are not following that person.
It is definitely nice to know when someone is saying something good about you but it is even more important to know if it is bad - this gives you the chance to put things right.
If you have done your research and have found out what the social world is talking about in your chosen arena you can use that knowledge to make your blogging very targeted.
These topics can now become topics for you to blog about and then you can mention that you have written about it to the same people by using some of the tools I mentioned in my previous article.
Of course, if you still can’t get ideas on what to write about then you can always ask questions of your followers and get them to not only give you topics of interest but also the answers so your work is rewriting what they have told you.
We have looked at the search tool and its RSS feed. You should also look seriously at a tool called “Socialoomph”. It has too many features to cover in detail here but it allows you to monitor Twitter for your chosen keywords and then tell you about it by email. This is like a Google Alert but for the social media world. Just as an aside - if you don’t have Google Alerts turned on for your name, your business name, your products then you should do it now.
By using “Socialoomph” it is possible to manage your social media environment from a single product. The tool integrates Twitter, Facebook, Google Buzz and all your blogs with features such as auto-following, scheduling of posts into the future and sending “hello” messages when people follow you.
Using these research tools you can monitor what is being said about the topics that interest you, the things you sell, your name, your company name and don’t forget your competition.
Twitter research should be used to to let you keep in touch with what conversations are taking place on the internet.
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